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Analyze your users’ core jobs and motivations to design products that truly matter. Great for product designers and marketers looking to align their solutions with real-world needs, from wireframing to product marketing.
This prompt helps identify customer motivations beyond feature requests, uncovering why customers 'hire' your product or service. Replace the bracketed placeholders with your specific information for customized insights.
Define the functional, emotional, and social jobs:
- FUNCTIONAL JOBS: Practical tasks the customer wants to accomplish
- EMOTIONAL JOBS: Feelings the customer wants to experience or avoid
- SOCIAL JOBS: Ways the customer wants to be perceived by others
Explore these aspects:
- JOB STATEMENTS: Clear articulation of the job
- COMPETING SOLUTIONS: Alternatives the customer might use
- STRUGGLING MOMENTS: Pain points with current solutions
Identify opportunities for innovation by:
- Addressing unmet needs
- Enhancing emotional and social value
- Differentiating from competitors