Product design

Jobs to Be Done Analyzer

Analyze your users’ core jobs and motivations to design products that truly matter. Great for product designers and marketers looking to align their solutions with real-world needs, from wireframing to product marketing.

3 blanks to fill in · Added May 2025 · customer insights · market research · innovation · JTBD

The prompt

3 blanks

Analyze [PRODUCT/SERVICE] using the Jobs to Be Done framework. Identify and explore the functional, emotional, and social jobs that customers are trying to accomplish when they 'hire' this product or service. Target audience is [TARGET AUDIENCE]. Current pain points include [PAIN POINTS]. Provide analysis of core functional jobs, emotional jobs, social jobs, job statement formulations, competing solutions, and innovation opportunities.

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Blanks: Product/service · Target audience · Pain points

How to use it

This prompt helps identify customer motivations beyond feature requests, uncovering why customers 'hire' your product or service. Replace the bracketed placeholders with your specific information for customized insights.

Tips

Focus on the underlying motivation rather than product features
Consider both obvious and non-obvious competing solutions
Look for emotional and social aspects that might be overlooked
Prioritize jobs based on importance to customers, not ease of implementation
Use actual customer language where possible rather than industry jargon
Identify 'struggling moments' where current solutions fall short
Remember that customers often 'hire' products for multiple jobs simultaneously

Understanding Customer Jobs

Define the functional, emotional, and social jobs: - FUNCTIONAL JOBS: Practical tasks the customer wants to accomplish - EMOTIONAL JOBS: Feelings the customer wants to experience or avoid - SOCIAL JOBS: Ways the customer wants to be perceived by others

Analyzing Jobs

Explore these aspects: - JOB STATEMENTS: Clear articulation of the job - COMPETING SOLUTIONS: Alternatives the customer might use - STRUGGLING MOMENTS: Pain points with current solutions

Innovation Opportunities

Identify opportunities for innovation by: - Addressing unmet needs - Enhancing emotional and social value - Differentiating from competitors