Generate comprehensive voice and tone guidelines for any brand that clearly define communication style across all channels while ensuring consistency with brand values and personality.
This prompt helps create detailed voice and tone guidelines for any brand. Replace the bracketed placeholders with your specific information.
Before creating the guidelines, define:
- Brand name and industry/sector
- Products/services offered
- Target audience demographics and psychographics
- 3-5 core brand values
- Desired brand personality traits
- Key competitors and unique selling proposition
- Any current communication challenges
The guidelines include these key sections:
- BRAND VOICE OVERVIEW: Concise definition of the brand's voice and how it reflects values
- VOICE CHARACTERISTICS: 3-5 key attributes with explanations and 'We are/We are not' statements
- TONE VARIATIONS: How tone shifts across channels, audiences, and emotional contexts
- PRACTICAL WRITING GUIDELINES: Word choice, sentence structure, grammar, and jargon policies
- EXAMPLES OF VOICE IN ACTION: 'Do/Don't' examples for common scenarios
- IMPLEMENTATION GUIDANCE: Tips and checklist for content creators
For effective implementation, also consider:
- How will these guidelines be shared with content creators?
- Who will be responsible for ensuring compliance?
- How will the guidelines evolve over time?
- What training might be needed for content teams?