Brand & identity

Voice and Tone Guidelines Creator

Develop consistent brand voice and tone guidelines for your design projects. Essential for designers, marketers, and social media creatives who want to ensure every message resonates with their audience—across platforms and geographies.

6 blanks to fill in · Added May 2025 · brand strategy · content and communication · style guide

The prompt

6 blanks

Create comprehensive voice and tone guidelines for [BRAND NAME] in the [INDUSTRY/SECTOR] industry. The brand offers [PRODUCTS/SERVICES] targeting [TARGET AUDIENCE]. Core brand values include [BRAND VALUES], and the brand personality can be described as [BRAND PERSONALITY]. Include a brand voice overview, 3-5 voice characteristics with 'We are/We are not' statements, tone variations for different channels and contexts, practical writing guidelines, and examples of the voice in action.

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Blanks: Brand name · Industry/sector · Products/services · Target audience · Brand values · Brand personality

How to use it

This prompt helps create detailed voice and tone guidelines for any brand. Replace the bracketed placeholders with your specific information.

Tips

Balance aspirational language with practical guidance
Include real examples that clearly demonstrate the voice in action
Consider how the voice will work across different media formats
Ensure guidelines are specific enough to be useful but flexible enough to be practical
Test guidelines against existing content to ensure they're achievable
Consider creating a simple scoring rubric for evaluating content against the guidelines

Brand Information

Before creating the guidelines, define: - Brand name and industry/sector - Products/services offered - Target audience demographics and psychographics - 3-5 core brand values - Desired brand personality traits - Key competitors and unique selling proposition - Any current communication challenges

Voice and Tone Structure

The guidelines include these key sections: - BRAND VOICE OVERVIEW: Concise definition of the brand's voice and how it reflects values - VOICE CHARACTERISTICS: 3-5 key attributes with explanations and 'We are/We are not' statements - TONE VARIATIONS: How tone shifts across channels, audiences, and emotional contexts - PRACTICAL WRITING GUIDELINES: Word choice, sentence structure, grammar, and jargon policies - EXAMPLES OF VOICE IN ACTION: 'Do/Don't' examples for common scenarios - IMPLEMENTATION GUIDANCE: Tips and checklist for content creators

Implementation Considerations

For effective implementation, also consider: - How will these guidelines be shared with content creators? - Who will be responsible for ensuring compliance? - How will the guidelines evolve over time? - What training might be needed for content teams?