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brand strategy

Voice and Tone Guidelines Creator

Develop consistent brand voice and tone guidelines for your design projects. Essential for designers, marketers, and social media creatives who want to ensure every message resonates with their audience—across platforms and geographies.

Your Prompt 

  
  
 
 
   
 
 
  
 
 
 

How to Use

 
 This prompt helps create detailed voice and tone guidelines for any brand. Replace the bracketed placeholders with your specific information. 
 
 
      
Pro Tips

 
     
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     Balance aspirational language with practical guidance 
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     Include real examples that clearly demonstrate the voice in action 
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     Consider how the voice will work across different media formats 
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     Ensure guidelines are specific enough to be useful but flexible enough to be practical 
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     Test guidelines against existing content to ensure they're achievable 
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     Consider creating a simple scoring rubric for evaluating content against the guidelines 
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         Brand Information 
 
 
Before creating the guidelines, define:
- Brand name and industry/sector
- Products/services offered
- Target audience demographics and psychographics
- 3-5 core brand values
- Desired brand personality traits
- Key competitors and unique selling proposition
- Any current communication challenges
 
 
 
         Voice and Tone Structure 
 
 
The guidelines include these key sections:
- BRAND VOICE OVERVIEW: Concise definition of the brand's voice and how it reflects values
- VOICE CHARACTERISTICS: 3-5 key attributes with explanations and 'We are/We are not' statements
- TONE VARIATIONS: How tone shifts across channels, audiences, and emotional contexts
- PRACTICAL WRITING GUIDELINES: Word choice, sentence structure, grammar, and jargon policies
- EXAMPLES OF VOICE IN ACTION: 'Do/Don't' examples for common scenarios
- IMPLEMENTATION GUIDANCE: Tips and checklist for content creators
 
 
 
         Implementation Considerations 
 
 
For effective implementation, also consider:
- How will these guidelines be shared with content creators?
- Who will be responsible for ensuring compliance?
- How will the guidelines evolve over time?
- What training might be needed for content teams?
 
 
 
 
  
 

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