user research

Empathy Map Creator

Quickly create empathy maps to better understand your users’ thoughts, feelings, and behaviors. Perfect for design thinkers and user researchers who want to keep empathy at the heart of their process and save insights for future reference.

Your Prompt

  

How to Use

This prompt helps create structured empathy maps that reveal deep insights about your target persona. Replace the bracketed placeholders with your specific information.

Pro Tips

  • Use direct quotes from user interviews where possible
  • Focus on the persona's perspective, not assumptions
  • Keep the map concise and visually clear
  • Highlight key insights that are actionable
  • Use the map as a starting point for deeper discussions

Persona Information

Before creating the empathy map, define:
- Persona name and role
- Specific context or situation
- Key goals and motivations
- Pain points and challenges
- Demographics and psychographics

Empathy Map Framework

The empathy map includes these sections:
- THINKING/FEELING: What are their thoughts and emotions?
- SEEING: What do they observe in their environment?
- HEARING: What are their hearing from others?
- SAYING/DOING: What are their actions and statements?
- PAINS: What are their frustrations and obstacles?
- GAINS: What are their desires and aspirations?

Implementation Tips

For effective use, consider:
- Involving cross-functional teams in the creation process
- Using real data from user research to inform the map
- Regularly updating the map as new insights are gathered
- Sharing the map widely within the organization

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