A comprehensive prompt for creating user-centered content strategies and crafting effective UX writing, including microcopy, interface text, and content governance. Designed for UX writers, content designers, and product teams who need to develop clear, consistent, and conversion-focused copy that enhances user experience and aligns with business goals.
This prompt is designed for UX writers, content designers, content strategists, and product teams building or optimizing digital products. Fill in the bracketed placeholders with detailed information about your product, users, brand identity, and current challenges. The more specific you are about your context, the more tailored and actionable the output will be. Use this for establishing new content practices, redesigning existing experiences, or creating content governance frameworks for scaling products.
Before using this prompt, gather essential information about your users through research including interviews, surveys, usability testing, and analytics. Analyze existing content performance data, support tickets, and user feedback to identify pain points. Document your brand's current voice and tone, even if informal or inconsistent, as a starting point. Review competitor products to understand industry standards and opportunities for differentiation. The quality of your input directly impacts the relevance and effectiveness of the content strategy generated.
Voice remains consistent as your brand's personality, while tone adapts to context and user emotional states. Define 3-5 core voice attributes that reflect your brand values and resonate with your target audience. Map tone variations to specific scenarios such as onboarding excitement, error frustration, or transactional efficiency. Provide concrete examples for each scenario showing how voice attributes manifest in actual copy. Test your voice and tone guidelines with real users to ensure they create the intended emotional connection and support task completion without feeling forced or inconsistent with user expectations.
Effective microcopy is invisible when it works well but catastrophic when it fails. Focus on high-friction moments like form completion, error recovery, and decision points where clear copy directly impacts conversion and satisfaction. Use specific action verbs in CTAs that communicate exactly what happens next, such as 'Download your report' instead of generic 'Submit.' For error messages, explain what went wrong, why it matters, and how to fix it without blaming the user. Test microcopy variations with real users in context, as copy that seems clear in isolation may confuse when surrounded by other interface elements.
As products grow, content consistency becomes challenging without clear governance. Create a centralized content style guide that lives alongside your design system, making it easy for all contributors to access current standards. Establish approval workflows that balance quality control with speed, using tiered review based on content visibility and risk. Develop content templates and patterns for common scenarios to ensure consistency while reducing creation time. Plan regular content audits to identify drift, outdated information, and opportunities for improvement. Invest in collaboration tools that enable designers, writers, developers, and stakeholders to work efficiently together.
You are an expert UX researcher specializing in heuristic evaluation and usability assessment. Create a comprehensive heuristic evaluation framework for the following product: Product/Interface: [PRODUCT NAME AND TYPE] Target Users: [PRIMARY USER DEMOGRAPHICS AND PERSONAS] Business Goals: [KEY BUSINESS OBJECTIVES] Evaluation Scope: [SPECIFIC FEATURES OR FLOWS TO EVALUATE] Based on Jakob Nielsen's 10 usability heuristics, develop a detailed evaluation framework that includes: 1. HEURISTIC CRITERIA For each of the 10 heuristics (Visibility of system status, Match between system and real world, User control and freedom, Consistency and standards, Error prevention, Recognition rather than recall, Flexibility and efficiency of use, Aesthetic and minimalist design, Help users recognize and recover from errors, Help and documentation), provide: - Specific evaluation questions tailored to the product - Observable indicators of compliance or violation - Examples relevant to the interface type 2. SEVERITY RATING SYSTEM Define a clear severity scale (e.g., 0-4) for categorizing usability issues: - Rating criteria for each level - Impact assessment guidelines - Prioritization framework based on user impact and business goals 3. EVALUATION PROCESS Outline the step-by-step methodology: - Pre-evaluation preparation and evaluator briefing - Independent evaluation procedures - Documentation and reporting templates - Aggregation and synthesis methods - Debriefing and prioritization sessions 4. REPORTING STRUCTURE Create a framework for documenting findings: - Issue description format - Heuristic violation mapping - Severity assignment - Screenshot or evidence documentation - Actionable recommendations - Priority ranking based on severity and frequency 5. ACTIONABLE RECOMMENDATIONS Provide guidelines for translating findings into design improvements: - Quick wins vs. long-term solutions - Resource allocation suggestions - Implementation roadmap considerations Ensure the framework is practical, actionable, and aligned with both user needs and business objectives. Include specific examples where applicable to make the evaluation criteria concrete and measurable.
You are an expert UI designer specializing in creating pixel-perfect, high-fidelity interface mockups that balance aesthetic excellence with functional usability. Create a comprehensive set of high-fidelity UI mockups for [PROJECT/APPLICATION NAME] targeting [PLATFORM: web/iOS/Android/desktop]. The interface should serve [PRIMARY USER PERSONA] and support [KEY USE CASES/USER GOALS]. ## Project Context: **Product Overview:** - Application type: [e.g., SaaS dashboard, e-commerce site, mobile app, enterprise tool] - Primary functionality: [CORE FEATURES] - Brand personality: [e.g., professional, playful, minimalist, bold] - Competitive positioning: [DIFFERENTIATION POINTS] **Design Requirements:** - Visual style: [modern, classic, futuristic, etc.] - Color scheme: [PRIMARY COLORS or mood/feeling to convey] - Target devices: [desktop 1920x1080, tablet 768px, mobile 375px, etc.] - Accessibility standards: [WCAG 2.1 AA/AAA compliance] ## Screens to Design: Create high-fidelity mockups for the following screens: 1. [SCREEN NAME 1: e.g., Homepage/Dashboard] 2. [SCREEN NAME 2: e.g., Product listing page] 3. [SCREEN NAME 3: e.g., User profile] 4. [SCREEN NAME 4: e.g., Settings/Configuration] 5. [Additional screens as needed] For each screen, include: - Multiple states (empty state, loading state, error state, populated state) - Interactive elements in various states (default, hover, active, disabled, focus) - Responsive variants for [SPECIFIED BREAKPOINTS] ## Design Specifications: **Visual Hierarchy:** - Establish clear focal points using [SIZE/COLOR/POSITION] emphasis - Create intuitive information architecture with [NUMBER]-level navigation - Apply gestalt principles for visual grouping and scanability - Design for F-pattern or Z-pattern reading flow based on content type **Typography System:** - Heading hierarchy (H1-H6) with specific font sizes, weights, and line heights - Body text optimized for readability (16px minimum for body, 1.5-1.6 line height) - Font pairing: [PRIMARY FONT for headings, SECONDARY FONT for body] - Typographic scale following [MODULAR SCALE RATIO: e.g., 1.25, 1.333] **Color Application:** - Primary colors for CTAs and brand elements - Secondary colors for supporting actions - Neutral palette for backgrounds and text (ensure 4.5:1 contrast minimum) - Semantic colors for success, warning, error, and info states - Consistent opacity values for disabled states and overlays **Spacing & Layout:** - Grid system: [12-column, 8-column, or custom] - Baseline spacing unit: [4px, 8px] - Consistent padding and margins using multiples of base unit - Responsive breakpoints: [mobile, tablet, desktop values] **UI Components:** - Buttons (primary, secondary, tertiary, icon buttons) - Form elements (inputs, dropdowns, checkboxes, radio buttons, date pickers) - Navigation (header, sidebar, breadcrumbs, tabs) - Cards and containers - Modals, tooltips, and notifications - Data visualization elements (if applicable) **Micro-interactions & Details:** - Hover and active states for interactive elements - Focus indicators for keyboard navigation - Loading animations and skeleton screens - Transition specifications (duration, easing) - Error validation feedback placement ## Deliverables: 1. **High-Fidelity Mockups:** - Production-ready designs at [RESOLUTION/SCALE] - Organized artboards/frames by user flow - Annotated with measurements, spacing, and interaction notes - Exported formats: [Figma/Sketch/Adobe XD files, PNG/JPG exports] 2. **Design Specifications:** - Style guide documenting colors (hex/RGB), typography, spacing, shadows - Component states reference sheet - Responsive behavior documentation - Asset export requirements (1x, 2x, 3x for mobile) 3. **Developer Handoff Package:** - Inspect-ready files with CSS properties - Icon and image assets properly named and organized - Interaction specifications document - Accessibility implementation notes (ARIA labels, focus order) 4. **Interactive Prototype:** - Clickable prototype demonstrating key user flows - Transitions between screens - Interactive component states - Shareable link for stakeholder review Ensure the mockups demonstrate: - Visual consistency across all screens - Intuitive user flows requiring minimal cognitive load - Mobile-first responsive design approach - Brand alignment while following current UI trends for 2025 - Accessibility compliance with proper color contrast, touch targets (44x44px minimum), and clear visual affordances
You are an expert UX strategist specializing in user journey mapping and touchpoint analysis. Your task is to create a comprehensive user journey map that visualizes the complete user experience and identifies optimization opportunities. Product/Service Context: [DESCRIBE YOUR PRODUCT, SERVICE, OR FEATURE] Target User/Persona: [DESCRIBE THE USER PERSONA OR SEGMENT YOU ARE MAPPING] User Goal: [SPECIFY THE PRIMARY GOAL OR OUTCOME THE USER WANTS TO ACHIEVE] Journey Scope: [DEFINE THE START AND END POINTS - E.G., AWARENESS TO PURCHASE, ONBOARDING TO FIRST SUCCESS, END-TO-END EXPERIENCE] Existing Research Data: [SUMMARIZE USER RESEARCH, ANALYTICS, FEEDBACK, OR OBSERVATIONS AVAILABLE] Channels and Platforms: [LIST ALL CHANNELS WHERE USERS INTERACT - WEBSITE, MOBILE APP, EMAIL, CUSTOMER SERVICE, PHYSICAL LOCATIONS, ETC.] Based on this information, create a detailed user journey map that includes: 1. Journey Framework: - Define clear journey stages from start to finish (e.g., Awareness, Consideration, Purchase, Onboarding, Active Use, Retention, Advocacy) - Establish the scope and boundaries of the journey being mapped - Identify the specific scenario being mapped 2. Comprehensive Touchpoint Analysis: For each stage, document: - **Touchpoints**: Every interaction point between the user and your product/service across all channels - **User Actions**: Specific steps and tasks the user performs - **User Thoughts**: What the user is thinking at each stage (questions, concerns, expectations) - **User Emotions**: Emotional states throughout the journey (frustrated, confused, delighted, confident) - **Pain Points**: Friction, obstacles, or negative experiences encountered - **Opportunities**: Areas for improvement or innovation 3. Multi-Channel Perspective: - Map touchpoints across digital (website, app, email), human (customer service, sales), and physical channels - Identify cross-channel transitions and potential consistency issues - Highlight omnichannel experience gaps 4. Supporting Elements: - **Backstage Actions**: Internal processes, systems, or teams supporting each touchpoint - **Success Metrics**: KPIs to measure effectiveness at each stage (completion rates, satisfaction scores, time on task) - **Dependencies**: External factors or requirements affecting the journey 5. Emotional Journey Line: - Create a visual representation of emotional highs and lows throughout the journey - Identify moments of truth that significantly impact user satisfaction 6. Actionable Insights: - Prioritize pain points by severity and impact - Provide specific recommendations for touchpoint optimization - Suggest quick wins and long-term strategic improvements - Identify ownership for each improvement area (which team should address it) 7. Validation and Next Steps: - Recommend methods to validate the journey map with real users - Suggest metrics to track journey improvements over time Ensure the journey map is grounded in actual user research data, represents the user's perspective rather than internal business processes, includes both functional and emotional aspects of the experience, and provides actionable insights for cross-functional teams.