https://www.underconsideration.com/brandnew/

Stay ahead of brand design trends with Brand New blog from UnderConsideration. Built for creative professionals who need expert analysis of identity projects, this daily resource combines critical reviews with industry insights on logo redesigns, corporate rebranding, and visual identity launches. You can access detailed critiques of major brand updates from global companies, while opinion pieces and community discussions provide deeper context on design decisions. The platform covers everything from Fortune 500 rebrands to startup identities, ensuring comprehensive coverage of the branding landscape. This authoritative voice has guided design professionals for nearly two decades, making every brand project more informed through expert commentary, visual analysis, and professional discourse that shapes industry standards and creative decision-making.


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